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  • Houdini wins Conscious Award at the Elle gala 2017
  • Houdini wins Conscious Award at the Elle gala 2017
  • Houdini wins Conscious Award at the Elle gala 2017
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Houdini wins Conscious Award at the Elle gala 2017

We are very happy to be able to share with you the news that we, at the ELLE Gala January 13th, had the great honour to receive the H&M & ELLE Conscious Award 2017.

We are very happy to be able to share with you the news that we, at the ELLE Gala January 13th, had the great honour to receive the H&M & ELLE Conscious Award 2017. The award celebrates an actor in the fashion industry that in some way works distinguishing with sustainability. It is an award that for us is an dreceipt that all work that we do and believe in makes a difference in the industry, and that we get rewarded as innovators in the area make us very happy and proud!

The motivation read: As a pioneer within sustainability, the company keeps moving the limits forward with their high level of ambition, both challenging and inspiring the rest of us. Sustainability is at the core of everything that the company does and produces - from the design and the carefully selected materials, to the commitment in prolonging the lifetime of clothing, as well as recycling their own clothing materials in order to create new garments. A constant production cycle for a sustainable lifestyle!

It is in our DNA to work for sustainability, we love the nature and want to contribute with the clothes so that more people can experience that feeling, all without stealing resources from the earth. On top of that, everything we do is transparent to help other producing companies to choose the right way without have to do all the investigating work we have already done.

“To us, the award is a recognition that the awareness regarding our environment and social responsibility has increased. We have worked with these questions for many years and we hope that the recognition now will spread widely. An award like this is important and positive since the fashion industry affects both the lifestyle of us all and the way we consume products, and it is absolutely necessary as the textile industry is one of the worst industries for the environment”, Eva Karlsson, CEO Houdini Sportswear comments.

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Houdini award winners at NK Gala 2018

Nordiska Kompaniets Innovation Award August 2018

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Nils Faarlund and the power of Friluftsliv

Nils Faarlund and the power of Friluftsliv. As the founder of the Norwegian school of mountaineering and one of the minds behind eco-philosophy, Nils Faarlund is a living legend in the Nordic out of door community. We had a conversation about humanity, philosophy and our place in nature.

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#paywithpowder

Trade ski photos for Houdini gear in our big Instagram contest.

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Houdini phases out fluorocarbons

The issue of fluorocarbons is currently making the headlines, and Greenpeace, for example, is working on a large campaign surrounding this topic. We at Houdini want to be transparent in how we deal with these questions.

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Bouldering surronded by farms and forests

Besides great rock quality, a multitude of boulders on different levels and easy access, Källbergahygget offers a tour of the Swedish countryside.

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Among the ancients on Yakushima

In the winter, skiers and snowboarders from all over the world travel to Japan for its famous powder snow. Not many outdoor travelers come here in the summertime. They miss a world of untouched forests, a unique culture and trees that outdate most major religions.

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The adventures of the first Power Houdi

In 2001, during the final design phase of this Houdini classic, we equipped UIAGM mountain guide Carl Lundberg with a prototype to test. Ten years later the jacket has travelled four continents, skied powder in Japan and slept on beaches in Hawaii. It might be the most extensive test ever performed on a prototype fleece jacket.

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