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W's BFF Jacket

Waterproof and breathable four season shell jacket for any activity. Light, stretchy and silent. Recycled, recyclable and PFAS-free.

  • CircularCircular
  • RecycledRecycled
  • RecyclableRecyclable

The Orange 1.

 

A sustainable choice

Circular design - towards a world without waste

We believe in circular design. Sometimes we use recycled and recyclable synthetics and sometime natural fibers. Both have their merits, but the important thing is that we save the planets resrouces and don't create any waste. On a system level, it makes a huge difference.

The BFF Jacket is my reliable all-year companion. Stylish and functional enough to fit any situation.

Fredrik Hurtig

Outdoor enthusiast

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  • Circular
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W's BFF Pants

Waterproof and breathable four season shell pants for any activity. The light, stretchy and silent fabric is made from recycled and recyclable fiber.

Merino Wool

New Color

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W's Activist Tee

The perfect versatile t-shirt in soft, comfortable and quick drying merino wool and Tencel. Great for climbing, hiking or as an everyday tee.

  • Bluesign
Power Wrist Gaiters

Keep your hands warm with all fingers free. Made in Polartec Power Stretch Pro. 4-way stretch. Moisture wicking. Extremely durable.

Merino Wool

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Desoli Chimney

Tube in super fine merino wool for running, biking or cross skiing. Can be worn on your head, around your neck or over your face.

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