For Fall & Winter 2014/2015 we are launching Bedrock™, a 3-layer mountaineering/freeride shell. Bedrock™ marks a new era in history. Not only by setting a new standard in terms of performance. With Bedrock™ we are taking sustainability to an entirely different level.
At ISPO (sport and outdoor fair in Germany) we received the ISPO Award Eco Achievement 2014 for Bedrock Pants.
Most technologies on the market today are non-sustainable - featuring hazardous chemicals and providing no end-of-life solution whatsoever. Houdini believes that the next revolution in shell technologies can’t be about lab tests showing one membrane’s superiority with a matter of degrees. The next revolution has to be about brands moving away from non sustainable technologies in favour of sustainable ones and about endusers demanding these alternatives.
Bedrock fabrics are made from recyclable and recycled material (and without pfoa) and since the membrane, Atmos™, is made out of pure polyester it enables a circular product lifecycle.
“We believe the era of non-sustainable shell technologies must come to an end and we believe that Bedrock will lead the way”, says Eva Carlsson CEO, Houdini Sportswear.