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  • Houdini wins Conscious Award at the Elle gala 2017
  • Houdini wins Conscious Award at the Elle gala 2017
  • Houdini wins Conscious Award at the Elle gala 2017
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Houdini wins Conscious Award at the Elle gala 2017

We are very happy to be able to share with you the news that we, at the ELLE Gala January 13th, had the great honour to receive the H&M & ELLE Conscious Award 2017.

We are very happy to be able to share with you the news that we, at the ELLE Gala January 13th, had the great honour to receive the H&M & ELLE Conscious Award 2017. The award celebrates an actor in the fashion industry that in some way works distinguishing with sustainability. It is an award that for us is an dreceipt that all work that we do and believe in makes a difference in the industry, and that we get rewarded as innovators in the area make us very happy and proud!

The motivation read: As a pioneer within sustainability, the company keeps moving the limits forward with their high level of ambition, both challenging and inspiring the rest of us. Sustainability is at the core of everything that the company does and produces - from the design and the carefully selected materials, to the commitment in prolonging the lifetime of clothing, as well as recycling their own clothing materials in order to create new garments. A constant production cycle for a sustainable lifestyle!

It is in our DNA to work for sustainability, we love the nature and want to contribute with the clothes so that more people can experience that feeling, all without stealing resources from the earth. On top of that, everything we do is transparent to help other producing companies to choose the right way without have to do all the investigating work we have already done.

“To us, the award is a recognition that the awareness regarding our environment and social responsibility has increased. We have worked with these questions for many years and we hope that the recognition now will spread widely. An award like this is important and positive since the fashion industry affects both the lifestyle of us all and the way we consume products, and it is absolutely necessary as the textile industry is one of the worst industries for the environment”, Eva Karlsson, CEO Houdini Sportswear comments.

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Microplastics - what we do and how you can help

Microplastics are damaging marine eco-systems. The need for a solution is urgent, and the textile industry is part of the problem. Therefore, Houdini see it as our responsibility to both inform end users on how to treat the situation, as well as to work hard to find a solution from a production point of view. This our take on microplastics.

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Houdini Hub Oslo

We continue to break new ground as we open our first store outside of Sweden on Hegdehaugsveien 34.

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#paywithpowder

Trade ski photos for Houdini gear in our big Instagram contest.

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Houdini Sportswear and Albaeco initiate first ever corporate Planetary Boundaries Assessment

We live on an amazing planet. But science tells us that we are pushing it beyond its natural limits. At the same time, there has seldom been such great potential for innovation that can allow us to avoid serious threats and to change the world for the better.

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How to make sustainable shell layers

We rely on shell layers to protect us from nature’s elements, but what about protecting nature from shell layers? When Houdini set out to make environmentally sustainable shell layers five years ago, it proved to be a big challenge.

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Houdini phases out fluorocarbons

The issue of fluorocarbons is currently making the headlines, and Greenpeace, for example, is working on a large campaign surrounding this topic. We at Houdini want to be transparent in how we deal with these questions.

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A surfer’s suitcase

With Vera Nording, a surfer from Stockholm and 2013 Swedish longboard champion.

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Bouldering surronded by farms and forests

Besides great rock quality, a multitude of boulders on different levels and easy access, Källbergahygget offers a tour of the Swedish countryside.

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Among the ancients on Yakushima

In the winter, skiers and snowboarders from all over the world travel to Japan for its famous powder snow. Not many outdoor travelers come here in the summertime. They miss a world of untouched forests, a unique culture and trees that outdate most major religions.

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