We are Houdini, a Swedish company founded in 1993. Our products rock. Both in terms of performance and the way they help you perform. Are we the biggest sports brand? Not even close. We don’t aim to be, we only aim to be the best.
In the early 90’s we were the first company to develop performance underwear in stretch fleece. While on a skiing and climbing road trip in New Zeeland we discovered stretch fleece, a, at the time, revolutionary fabric and started developing products in accordance with ours and our friends needs and desires.
Products that except for keeping us warm and dry provide exceptional freedom of movement, progressive styling and the possibility to pack lighter carry less and go further.
Since then we have developed the range into a complete line of Core Comfort performance products including underwear, base layers, insulation and shells. Our progressive approach to performance, style and sustainability is unmistakable. Houdini is the brand of choice among Scandinavia’s core athletes and high-end retailers.
The products are worn for their aesthetic values, just as often as for their level of performance. Today a substantial part of the range is made from recycled or renewable fibers, an even greater proportion is fully recyclable or biodegradable.
Join us in our vision to provide addictive products to playful and proud “Houdiniacs” worldwide and inspire people to lead a healthier and happier lifestyle on a living planet, for us and future generations.
Finnboda Varvsväg 16
131 73 Nacka
+46 (0)8 557 746 52
+46 (0)8 557 746 80
+46 (0)8 557 746 50
+46 (0)8 557 746 70
+46 (0)8 557 746 59
Houdini Brand Store
+46 (0)8 30 20 60