New green brand store in Gothenburg

See how Sweden’s (or maybe the world’s?) greenest store takes form


Moonwalk Pants

This ultra light and compressible pant is your perfect emergency garment for when the cold kicks in.


The perfect moisture resistant reinforcement garment for the climbing trip, hike or as an outer garment in the city when the cold sets in.


This insulation skirt is perfect on a cold day while standing still or as a reinforcement in your sleeping bag.

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Houdini Boulder BloKCout 2014

This year, over 200 climbers showed up to explore a new fantastic boulder area outside Uppsala, Sweden.